Viant Technology Announces Acquisition of Lockr

March 3, 2025
Authors:

Viant’s Strategic Acquisition Expected to Advance Addressability in the Open Internet

IRVINE, Calif.--(BUSINESS WIRE)--Mar. 3, 2025-- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO.

Read the full press release here.

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