Grit defines our foundersGrit drives our investingGrit is how
we winGrit defines our founders
we win
Grit Capital Partners leads seed investments in applied AI pioneers creating products and services that revolutionize the way we engage, interact, and transact.
The applied layer of AI will dominate the AI transformation. Commerce, media, martech, and fintech will be its most fertile ground.
Why Grit
We are Founder CEOs, operators, and investors and understand the founder journey intimately.
We partner with ambitious founders in the pre-seed and seed stages to help them speed their path toward product market fit and the next round of financing.
We bring deep sector experience to our investing. We built storied companies in commerce, media, martech, and fintech, and focus solely on investing in these sectors. Because of this, we invest with high conviction. Together, we help guide their teams to greatness.
We invest in companies using applied ai to transform these industries
Including marketplaces, seller tools, inventory, demand planning, pricing, logistics and supply chain management solutions, social commerce, creators, and retail media
Including companies bringing the power of data models, and agentic interaction to entertainment, streaming, live sports, creative development, media buying, and measurement
Including the bundles of tasks that make up the discipline of marketing, enhancing customer journeys and sales funnels, and developing new technologies for the disciplines of PR, creative, and strategy
Including companies increasing transparency and reducing friction, creating new opportunities across B2B and consumer finance, banking, lending, and payments insurance
Day in the life of a grit founder
